It's 9 PM. You're on the couch, half-watching something on TV, and the thought creeps in: I really need a new car. So you grab your phone. You open a browser tab. Then another. Then five more. Suddenly you're deep in a maze of dealer websites, pop-up chat windows, and listings that look suspiciously like they haven't been updated since 2024. Sound familiar? Here's the thing: you can buy a car without downloading a single app. People have been doing it for decades. But in 2026, the question...

By Joseph Symond, CEO of Whips Technologies Picture this: A customer finds their dream car on your lot. A 2024 Honda Accord Sport, Sonic Gray Pearl, stock number #A7829. They've done their homework. They know the trim, the color, maybe even the VIN. They fill out a lead form with all this information clearly spelled out. And then your dealership responds with: "Thanks for reaching out! What kind of vehicle are you interested in?" Congratulations. You just lost a sale. It sounds harsh, but...

Author: joseph@whipstechnologies.com You've been scrolling for hours. Fifteen browser tabs open. Three different dealership websites bookmarked. A spreadsheet you started but abandoned somewhere around row twelve. And yet, you're no closer to knowing which car is actually right for you. Sound familiar? Here's the thing: car shopping in 2026 shouldn't feel like a second job. But for most people, it still does: because they're making the same mistakes buyers have been making for decades. The...