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Whips® is the first behavioral automotive marketplace, using AI-powered discovery to connect car buyers in a $1.85 trillion market. Whips has over 2 million vehicles in live dealer inventory, and delivers high-intent, premium-quality buyers to sellers.

           US MARKET SIZE                                           USE MOBILE                                          UNDECIDED

$1.85t.              +80%.              75%.

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A Massive Market Ready for Reinvention

  • Despite millions of consumers researching vehicles online each month, discovery tools have barely evolved in over two decades. Buyers are forced to navigate static filters and endless, classified-style listings that do little to guide decision-making.

  • As a result, more than 75% of shoppers remain undecided deep into the process, creating friction, fatigue, and abandonment.

  • For dealers, this inefficiency translates directly into wasted spend, low-intent inquiries, and inconsistent conversion. The current ecosystem generates activity, not outcomes.

A Massive Market Ready for Reinvention

The Next Generation Automotive Marketplace.

Whips® is redefining how people discover and buy cars.

Traditional automotive marketplaces rely on search filters and endless listings. Whips replaces this outdated model with behavioral discovery, allowing users to swipe through real dealer inventory while the platform learns their preferences in real time.

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As users interact with vehicles, Whips refines recommendations and surfaces better matches, creating a faster and more intuitive buying experience while delivering highly qualified buyers directly to dealers.

The Next Generation Automotive Marketplace.

  • Instead of forcing users to define what they want upfront, Whips learns from real-time interaction, capturing intent through every swipe and continuously refining what each buyer is shown.

  • This creates a dynamic, self-improving experience where vehicle matches become increasingly precise, reducing friction and accelerating the path to purchase.

  • At the same time, Whips connects dealers directly with verified, high-intent buyers, eliminating wasted leads and improving conversion efficiency.

  • The result is a platform that aligns consumer behavior with dealer outcomes, delivering a faster, smarter, and more effective marketplace for both sides.

How the Whips Marketplace Works

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Buyer Swipes

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AI Learns

AI Matches

Dealer Receives Buyer

Every interaction within the platform improves matching accuracy.

As more buyers engage and more inventory enters the marketplace, the system becomes increasingly effective at connecting the right buyers with the right vehicles.

This creates a powerful marketplace flywheel benefiting both sides of the platform.

Leadership

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Whips is led by seasoned entrepreneur Joseph M. Symond, whose track record spans decades of innovation across technology, media, and consumer products, and is supported by an exceptional advisory network of world-class operators. The team includes Victor Muller, former CEO of Saab Automobile and founder of Spyker Cars, alongside senior leaders and advisors with experience at organizations such as Apple, Netflix, American Honda Motor Co., JD Power, and the Detroit Auto Dealers Association. This caliber of leadership brings not only strategic vision, but also deep industry relationships, operational discipline, and proven execution capability to position Whips as a category-defining platform in the global automotive marketplace.

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