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![[HERO] Stop Ghosting Your Leads: Why Generic Responses Are Killing Your Dealership](https://cdn.marblism.com/lnJ9RkUAfG-.webp)
![[HERO] Stop Ghosting Your Leads: Why Generic Responses Are Killing Your Dealership](https://cdn.marblism.com/lnJ9RkUAfG-.webp)
Stop Ghosting Your Leads: Why Generic Responses Are Killing Your Dealerships Growth
By Joseph Symond, CEO of Whips Technologies Picture this: A customer finds their dream car on your lot. A 2024 Honda Accord Sport, Sonic Gray Pearl, stock number #A7829. They've done their homework. They know the trim, the color, maybe even the VIN. They fill out a lead form with all this information clearly spelled out. And then your dealership responds with: "Thanks for reaching out! What kind of vehicle are you interested in?" Congratulations. You just lost a sale. It soun

Joseph Symond
Jan 225 min read
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