Author: joseph@whipstechnologies.com You've been scrolling for hours. Fifteen browser tabs open. Three different dealership websites bookmarked. A spreadsheet you started but abandoned somewhere around row twelve. And yet, you're no closer to knowing which car is actually right for you. Sound familiar? Here's the thing: car shopping in 2026 shouldn't feel like a second job. But for most people, it still does: because they're making the same mistakes buyers have been making fo

By Joseph Symond, joseph@whipstechnologies.com You open three different dealership websites, scroll through endless listings, and somehow feel more confused than when you started. Sound familiar? Traditional car shopping in 2025 feels like trying to find your soulmate through a phone book: technically possible, but unnecessarily painful. The good news? AI is changing everything about how we find our next car . Here are seven mistakes that waste your time, money, and sanity: p