Author: joseph@whipstechnologies.com You've been scrolling for hours. Fifteen browser tabs open. Three different dealership websites bookmarked. A spreadsheet you started but abandoned somewhere around row twelve. And yet, you're no closer to knowing which car is actually right for you. Sound familiar? Here's the thing: car shopping in 2026 shouldn't feel like a second job. But for most people, it still does: because they're making the same mistakes buyers have been making fo